The best way to promote your affiliate links is typically through your own website.So now you need to find where you can share your content to get traffic. Follow these 10 social media marketing tips to bring your promotions to the next level:
- Create a Plan for Each Social Media Channel
Similarly to the way you do everything else in the world, you must make a plan before executing. Same goes for social media. If you fail to plan, you plan to fail. Your social media plan should consist of mini-plans for each social media channel you expect to be active on. You’ll have a plan for your Twitter, Facebook, and so forth. Keep your number of active social networking sites to three or less.
- Post Consistently
Develop a routine posting schedule and be consistent. This ties back in with your social media marketing plan. You should define:
- How often you plan to publish on each social media channel
- What type of content you plan to publish
- Your social media outreach publishing schedule (reaching out to influencers via social media)
- Be Picky about What You Share
Quality always beats quantity, so you want to publish content consistently, but you need it also to be valuable. Quality content is relevant to your audience, helpful, and entertaining.
- Use Images
Images have shown to be the most popular type of social media content for engagement. They get the most shares on Facebook, the most retweets on Twitter and the most evident example of the power of images for social media are sites like Instagram and Pinterest, which are primarily driven by images. Use tools like Canva.com to create perfectly-sized images that are fit for all major social media channels.
- Join in on Communities
Within large social networks, smaller communities form. Whether it’s Facebook Groups, Twitter Chats, Google+ Communities, or LinkedIn Groups, there are plenty of opportunities for you to connect with like-minded people and companies within your niche.
- Help People
The most powerful strategy in social media is helping people in different groups (Facebook), communities (Google+) and hashtags (Twitter).
You can find different groups, communities and hashtags around your industry and check what problems people are facing. Help them as per your experience to build an authority at those places. Once you are very active, members in the groups/communities will start noticing you. So you need to have a catchy Timeline cover, Google+ cover, or a Twitter cover which will have your website URL and your expertise.
- Automate Whenever you Can
Always maintain a fresh flow of content. Don’t be afraid to use automation tools to schedule your posts and keep your content organized. Use management tools like Buffer.com to schedule, publish and analyze all your posts in one place.
- Research Popular Hashtags in your Niche
Whatever you do, please don’t make up hashtags as you write your posts. Thoroughly research trending hashtags. There will be times when you can blaze your own trail, but if you want to broaden your reach, you need to follow existing trends. Get into the habit of using common hashtags, even on Facebook, and relevant keywords within your social media posts so that you have a better chance of being found by people searching for topics related to your industry.
- Use URL Shorteners to Track and Measure Engagements
When you use URL shorteners, you’re provided with a trackable URL, so you can measure the success of that social media post in driving more traffic to your website.
- Keep your Social content Organized
Getting organized and figuring out a social media content schedule is imperative to your social media success. By using a social media content calendar, you’re able to find a social media content plan that works for you.
- Follow the Rules and Be Patient
Social media networks have rules to keep spammers away. This means that it may take some time to build thousands of followers, so you need to be patient and not rush results either by breaking the rules (your account will be suspended) or by spending your money in ‘buying followers or tweets’ or anything similar.
Try to spend your time in creating a great social media profile that will stand over time and why not become one of the authoritative profiles in your niche. All these tips combined make a solid social media plan for your brand and help bring results to your affiliate promotions.