How do I promote Udemy courses?

Udemy runs promotions on courses each month to make them more accessible and to increase their visibility. It is highly encouraged that affiliates take advantage of the opportunity to promote courses at a discounted price. You will receive notice of when these promotions are running with an email in LinkShare.

With these promotions, there are a couple of things that you will want to take into account. For example, promotions have a short duration and a clear beginning and ending date. After the end date, the coupons will expire and the discount will no longer be valid.

These promotions also include creative assets and banners with clear messaging. You are not required to use banners in conjunction with the text links, although, it is encouraged since it is known to increase conversion rates.

The email with the promotion details will include a link to the homepage along with a coupon code. You can always use the homepage link to promote our products, however, we encourage the simultaneous use of the coupon code with an individual course.  Instructions on how to show the discount on an individual course page can be found below:

  1. Log into your LinkShare account. Hover your mouse over ‘Links’ > Click ‘Deep Linking’
  2. Open the course URL page you want to promote in a new tab, add promo code parameter ‘?pmtag=ILOVEUDEMYTEST’. The finished link should look like this: Copy this URL.
  3. Go to the tab with your LinkShare account > Select ‘Udemy as the Advertiser > Paste the URL from step 2 in the URL box > Click ‘Create Link’
  4. Copy and paste the generated link with a promotional code in your website or blog.


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