After you get set up in the LinkShare network and are familiar with text links, banners etc., it’s time to start thinking about how you can best optimize your site.
Below are several Udemy-specific best practices:
- Promote courses, not discounts: Because of the nature of the product, it’s always helpful to promote the quality content of courses rather than focusing solely on the discount. Making links that go to the course landing pages, rather than a generic link directing visitors to the homepage will help you display the content of that particular course.
- Content driven marketing: We also encourage affiliates to develop their own content-driven marketing strategy that will be tailor made to the audience. One way to do this is to identify what your audience wants to learn and fill that need by writing course reviews, articles, social media posts, etc.
- Use all your channels: While it is undeniably helpful to post a promotion on your site, you will definitely amp up your conversions when you get the word out about promotions across all of the marketing channels available to you, including an email subscription list, social media and other websites that you own.
Use the product: The best way to convince someone to purchase something is if you’re a true believer in the product. If you haven’t already taken a Udemy course, feel free to apply for a free course coupon, courtesy of the affiliate team. You can sign up for a free coupon and use it on the course of your choosing here.